As an Authorised BMW Dealer, we offer the highest levels of service and expertise whether you are looking to buy a new car or maintain your current car. Our dealership showcases the latest new models, plus a wide choice of BMW Premium Selection Approved Used Cars.

I bought a BMW 520 two weeks ago.
From the very beginning, Carrie was a great salesperson :) She took very good care of me, gave me a very favorable valuation of the car I traded in, and got a good price for the car I decided to buy.
I highly recommend this BMW dealer, Joe Duffy in Dublin, and especially Carrie – a wonderful advisor.
Carrie – Thank you so much.
See you in the future :)

Pawel W

Recently completed a deal here and drove off in my dream machine. Audrey Doyle was my counterpart, and her service level, engagement, and professionalism were top drawer. Audrey found me the auto I was looking for in a fraction of the time I expected her to need, and sealed the deal in a flash, trading my 201 other brand for a 241 demo bm. This is how all sales execs should be!

Shockingly rude staff. I wanted help choosing the right model and the salesman refused to show me the different models because they were too far apart in price. Definitely wouldn’t go back.

Joe Duffy car depreciates by 10k in 10 weeks and that is by their own valuation.

Purchased a BMW 5 Series from Joe Duffy on December 5, 2024, for €48,000. While there was nothing wrong with the car itself, I quickly realised it wasn’t the right fit for me.

On February 21, 2025, I inquired about trading it in for a Z4 they had listed at €49,000. To my surprise, they offered me just €38,000 for the trade in, essentially a depreciation of €10,000 in just two and a half months. That equates to a €1,000 loss per week, despite the car being in the same condition with very low additional kilometers.

While I understand that dealerships offer less than market value on trade ins, a €10,000 drop in such a short time feels excessive and unreasonable. This kind of pricing practice raises concerns about fairness, transparency and their ethical values.

To find a fair “middle” ground, I made an offer of €9,000 plus my 5 Series as a trade-in, effectively valuing my car at €40,000. This was still an €8,000 depreciation from what I originally paid, yet my offer was point-blank refused

Just looked at reviews on Trustpilot regarding the Joe Duffy Group and I am shocked by the amount of negative reviews they have there.

Update/Reply
27/02/2025

Thank you for your standard response you seem to give to everyone, but unfortunately, it does little to address my concerns. The issue here is not just about “understanding my concerns” but rather the extremely unreasonable depreciation of €10,000 in just two and a half months despite the car being in excellent condition with minimal additional mileage.

Passing my comments to management is not a solution, nor does it change the fact that your trade in valuations are unfair and unreasonably low. It is disappointing to see a dealership of your reputation engage in such practices, a form of price gouging, making it clear that customer loyalty and fairness take a back seat to maximizing profit.

Dear Sir or Madam.
I would like to share my experience with BMW Group Ireland and the Joe Duffy Finglas service center. I am the owner of a 23 BMW 530e 1.5-year-old with only 15,000 km on the clock, which is still under warranty. Unfortunately, I have already encountered significant issues

The main problems I reported are the spontaneous opening of the trunk and damage to the driver's seat at the seams connecting the leather stitching.

Upon reporting these issues, a Joe Duffy employee immediately informed me that the seat damage is not covered by the warranty, claiming it is not a manufacturing defect.

Consequently, I contacted BMW Group Ireland directly. After a few days, I received a response stating that it is not a production defect and any potential seat replacement would incur additional charges.

I would like to emphasize that, weighing 81 kg, I have used Mercedes-Benz vehicles for 23 years without similar issues with the seat, which withstood tens of thousands of kilometers. The service provided by Mercedes has always been of the highest standard 🥰⭐️

I urge prospective customers to be aware that after purchasing a vehicle, the service experience may not be as pleasant as during the sales process

Considering the holiday season, I suspect BMW might be right. I recently caught an elf sitting on the driver's seat with a knife in hand, so I hope that perhaps the next morning I will find the seat repaired by other elves 🧝

I wish everyone a Merry Christmas and hope that my experience serves as a cautionary tale 🎅

Sincerely,
Greg

Edit :

Thank you for your response
I would like to clarify that, according to the law, the place of purchase should not affect warranty issues, and as a BMW owner, I have the right to choose my service center. In my case, BMW Group Ireland connected me with your dealership and arranged for my car to be towed to Joe Duffy. The decision that the driver's seat damage is not a manufacturing defect was made at your service center, and I consider it incorrect
The purpose of my comment was to highlight the quality of customer service and the issues I encountered. My actions will not stop here, and I will certainly publicize this matter, as a brand selling premium cars should ensure product quality and customer service

Sincerely,
Greg

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