BYD Airside is part of Bright Motor Group, one of Ireland's most trusted vehicle retailers. We provide the highest level of customer care for you and your vehicle, located in the Bright Motor Campus, Airside, Swords close to Dublin Airport and easy to reach from the M50 or M1.

Very disappointed with the service I received from Bright Ford Airside, Swords.

I bought a new van from them and considered myself a loyal customer. I also recommended this dealership to other people who went on to buy vans from them, so I expected a high standard of customer service and support, especially during the warranty period.

Yesterday, I contacted the dealership to confirm if my part had arrived. I was clearly told that the part was there and that I could bring my van in the following morning. I arrived at 8:00am, but after waiting for three hours, I was told that the part had not arrived.

Unfortunately, this wasn't an isolated incident. I have been given incorrect information like this on three previous occasions, resulting in unnecessary trips and wasted time.

I also reported an issue with my door making noise. After three hours, I was told it had been fixed, but the problem was still there. I had to point this out, and the issue was checked again, but it was still not properly resolved.

The most disappointing part was the poor communication, wasted time, and the way I was treated as a customer. After buying a new vehicle and supporting the business by recommending others, I expected much better service and professionalism.

I hope the dealership takes this feedback seriously and improves the way warranty customers are treated. Customers deserve clear communication, respect for their time, and proper support after purchasing a vehicle.

ABSOLUTE SCAMMERS TUCK MY DAUGHTER'S CAR IN FOR A EMISSIONS RECALL AND GAVE THE CAR BACK IN WORSE CONDITION,
THE CAR WAS IN LIMP MODE,
AND HAD 3 ACTIVE  P CODES,
THEY WON'T FIX IT FOR HER,
HID THE PAPERWORK TRAIL FROM ME AND NO WORK CARD.

Last year, myself and several colleagues purchased more than 10 Ford Custom Tourneo vehicles from this dealership, so we expected fair pricing, transparency, and professional customer care.
My vehicle was kept from 8am until 5pm, yet the reported issue was not resolved. This is now the third time I have booked the car in for noise coming from the front and rear, and it still has not been properly diagnosed or fixed.
The middle sliding door started making noise after only six months of use. During service, they applied grease, but the problem remains. The door still feels loose and like a much older vehicle — completely unacceptable for a 7-month-old car.
Another serious concern is that my taxi roof sign stopped working. I later noticed a wire hanging loose near the brake pedal area, which is extremely worrying from a safety perspective. This should never happen after a professional service.
The most concerning issue is overcharging. We have an agreed service rate of €250. However, I was charged €420.36, including €228.40 for labour. A colleague recently received the same service, with the same parts used as in my service, yet was correctly charged the agreed €250 rate. This clearly shows inconsistent pricing.
When I raised this with the service manager, Dave, instead of reviewing the invoice properly, he instructed staff not to apply any discount and insisted I pay the full amount. He then walked away while I was still speaking. This behaviour was highly unprofessional and unacceptable.
I am also uploading a video where you can clearly hear the noise from this 7-month-old vehicle.
Very disappointing experience and not the level of service expected from an authorised Ford dealership

Not recommending them at all. The dealers was true nice on the spot answered all the questions. The he said by monday I will be in touch with you. Heard nothing from him. By Friday I sent 3rd follow up message and he finally decided to reply. Then he said to reach him via email and provide him all the documentation wich was done and heard nothing from him either. Not even a reply on the email. If you get a dealer David dont deal with him

BEWARE. I have a ford transit mk7 which had no power. I booked into the ford transit centre at Airside Swords on the 22 of October 2025.
The earilyest date I could get was 3rd November, I took the booking believing I would get it fixed quickly.
I needed the van for work and phoned Bright ford every day from 3rd November to 7th nov to find out when I could get my van. The did nothing, no diagnosis, by Friday the 7th I was told they couldn't fix the van as their computer had trouble with vans older than 2011.
I couldn't believe what I was hearing. """"The ford transit centre can't fix ford transits"
I asked to speak to a manager who said they would bring it into the workshop (for the first time on Monday) morning for diagnostics.
I went to the ford transit centre this morning Monday 10th November to find out what was going on. Van was still in the same spot for last 10 days. Spoke to their manager Dave who was clearly not happy I was complaining that nothing was done. He told me they had trouble with their mechanic who was dealing with my van and that they sacked him on Friday.  I didn't believe a word of it.
Dave then said I will get somebody to look at it now. After another hour waiting in the showroom I was told further diagnostics where required but they suspected a turbo.
I said just do it please, get the turbo and put it in.
I left the showroom and got a call from Dave saying they wouldn't be able to get the turbo for at least two and ahalf weeks and even at that he wasn't sure if it would fix the problem.
Absolutely awful experience. I feel they just couldn't be bothered and wasted my time for 17days.
17days and still no van, I drove it home in limp mood, now I'm trying to find a decent garage that knows what they are doing.
AVOID BRIGHT FORD TRANSIT CENTRE.
John Murphy  November 10th 2025.

BYD Airside

I've bought 2 cars from them in the past 11 months.  Both sales guys were very friendly, understood my needs and matched them with suitable products.  Both my vehicles were delivered on time and substantially less expensive & better equipped than the Lexus & BMW cars we had.  I will definitely be back to them next time.

Great experience with BYD North. Collected my BYD Seal U DM-I with Niall in sales. Who as always can cover off any topic we had about the car and gave us great confidence in our purchase. Niall kept me regularly updated on my collection date of my new car which is very good to see. BYD is a very fast growing brand in Ireland which offers exceptional value. So far I could not recommend them any higher based on my experience so far.

Our experience with MSL BYD North Dublin was nothing short of exceptional. I initially spoke to Jordan to enquire about stock, and he was kind, provided clear and accurate information.
We visited the showroom the very next day and met with Evan McAdam, an absolute gentleman. He made the entire purchasing process seamless and completely stress-free. Believe me when I say that everything was taken care of flawlessly. Within a single day, the vehicle registration, financing, and the trade-in of our old car were entirely sorted. We were left absolutely astonished by how efficient and smooth they made it.
We are extremely happy with our new car and cannot recommend Evan, Jordan, and the team at MSL Motor BYD North Dublin highly enough!

Just collecting my new car from BYD and I couldn’t be happier with the whole experience.

A huge thank you to James, who was brilliant from start to finish. He was incredibly positive, professional, and helpful throughout the process. The videos he sent kept me updated every step of the way, and his attention to the smallest details really stood out.

Nothing was too much trouble, and he made buying the car a smooth and enjoyable experience. If you’re thinking about buying a BYD, I’d highly recommend asking for James. Top-class customer service!

I purchased a BYD Seal from the guys at BYD North Dublin today. I have been dealing with Niall & Bernard since we began the process a couple of weeks ago. I can say from the moment I stepped into the showroom a few weeks ago until I received the key for my new car today the experience has been second to none. Both Niall & Bernard went above and beyond throughout the process offering exceptional customer service answering all of my questions. Keeping me up to date throughout with emails & phone calls. The purchasing experience was completely transparent with no hidden fees. It’s clear BYD North Dublin truly care about their customers satisfaction. And the car is stunning absolutely fantastic beautiful to drive. Comfort power & technology all with a premium feel loving the Seal thus far. 100% recommend the guys at BYD North Dublin and will certainly be returning in the coming years

BYD NORTH DUBLIN

Eduardo was fantastic from the first phone call to the numerous questions and requests via WhatsApp and I never had to wait for a response. When we arrived to pick up the car he took us through a detailed demo of all the features so we felt comfortable leaving in what is a tech heavy car.

He was so friendly and helpful throughout and tipped it off with some gifts I have never in all my years had a better experience in buying a car.

A very nice place with exceptionally friendly and helpful staff. I had the pleasure of dealing with Peter, who was absolutely fantastic throughout the entire buying process. I recently purchased a used 2021 Toyota C-HR, and Peter made the whole experience smooth, easy, and enjoyable. He was very professional, supportive, and helpful at every step.

Overall, it was an excellent experience, and I couldn’t be happier with the service. A special thanks to Peter for his outstanding assistance. Highly recommended!

Amazing customer care. Friendly staff and highly professional approach. Strongly recommend from my end.
I had pleasure to interact with Dorothy and Finn. Must stress, on the fact that I'am extremely happy and satisfied with their assistance provided.

Excellent service from BYD South Dublin – special thanks to France and Dorothy!

I had an issue with the CarLinkPlay in my BYD Sealion 7, and I cannot thank the team at MSL South Dublin enough for the help and effort they put into resolving it.

A special mention to France, the technical specialist, and Dorothy at Reception, who both went above and beyond. They genuinely took the time to listen, understand the issue properly, and work through it until it was resolved. Their patience, professionalism and willingness to help really stood out. It was clear that they cared about getting the problem fixed rather than simply going through the motions.

I have previously attended MSL North Dublin and unfortunately did not receive the level of service or technical support I was expecting. The experience was very different at South Dublin, where I found the staff much more knowledgeable, capable and genuinely committed to helping the customer.

I live in Dublin 15, so South Dublin is not the most convenient location for me, but the service I received from France and Dorothy has made the difference. I will definitely be bringing my BYD Sealion 7 to MSL South Dublin for future servicing and support, even though it means travelling further.

Thank you again to France and Dorothy for going above and beyond and for making sure the issue was resolved. Excellent customer service and very much appreciated!

I had a great experience at BYD South Dublin. Dorothy was exceptionally professional and efficient. A gorgeous brand new BYD was waiting for me as a replacement car and my own car was serviced, washed and ready for me within a few hours. Thanks very much. I will definitely continue to get my car serviced here.

BYD SOUTH DUBLIN

BYD West Dublin, 24 Belgard Road, Tallaght, Dublin, D24 AH74

We had an excellent experience at BYD West Dublin while purchasing our new car. From the moment we walked into the showroom until the handover, everything was smooth, professional, and stress-free.

A special thank you to Andy, who went above and beyond throughout the entire process. He was incredibly friendly, honest, patient, and knowledgeable. He took the time to answer all of our questions, explained every detail clearly, and made sure we felt comfortable and confident with our decision. His outstanding customer service made the whole experience enjoyable.

We are absolutely delighted with our new BYD and would highly recommend BYD West Dublin to anyone looking for a new car. Thank you, Andy, for making this such a memorable experience! 🚗

⭐⭐⭐⭐⭐

A big thank you to Jess at BYD Belgard for her patience of steel!

Purchasing a brand-new car was a very significant decision for me, something I had been contemplating and working towards for a long time. When you're making such a substantial financial commitment, you naturally want to be absolutely certain you're making the right decision.

I'll be the first to admit that I'm not always the easiest customer! I ask a lot of questions, pay close attention to detail, and have high expectations, particularly when making a purchase of this magnitude.

Throughout the entire process, Jess demonstrated an incredible amount of patience, professionalism and poise. Even when things became a little challenging, she remained calm, understanding and accommodating.

To me, these qualities speak volumes about someone's character. It's easy to be a great salesperson when everything goes smoothly, but it's how you handle a demanding customer and the challenges along the way that really sets you apart.

Jess handled it all exceptionally well, and I genuinely appreciate the effort she put into making sure I was happy with my purchase.

I'm absolutely delighted with my new BYD, and when the time comes to upgrade in a few years, I would happily return to Jess.

Well done, Jess, and thank you for putting up with me! 😄 You've certainly earned this five-star review!

5 stars all the way.
We recently bought our new BYD Sealion 5 from Jess and I honestly couldn’t recommend her highly enough.

From the very first conversation, Jess was absolutely brilliant to deal with. What really stood out was that there was never any hard sell or typical sales pitch. She was just genuine, friendly, honest and incredibly helpful throughout the whole process.

Buying a new car is a big decision, but Jess made the entire experience so easy and personal. Nothing was ever too much trouble, she kept us informed and we always felt that she genuinely wanted to make sure we were happy with everything.
We’re absolutely delighted with the Sealion 5 and loving the car, but the service we received from Jess made the whole experience even better.

Thanks again Jess. A genuinely lovely person to deal with and someone I would have no hesitation recommending to anyone looking for their next car. ⭐⭐⭐⭐⭐

I recently bought a BYD from BYD West Dublin having dealt with other BYD garages on my search for a new car. From the moment I started dealing with Jess it was hassle free. I had a specific colour and model in mind and her open communication made the purchase very easy. She kept me updated on the stock available and when the car came into stock the purchase was seamless and easy. She explained the features of the car well and answered any questions we had. Even after buying the car she checked in with me to see if I was happy with the car. I would highly reccomend Jess and BYD West Dublin!

It's easy to rave about the BYD's as everyone else on here is, my new Seal is perfect in every way, but the team in Keary's made an enormous difference. From beginning to end they made the process so easy. Jess made the whole experience personal and buying a car should be but other dealers really saw me as a number. Jess got that from the beginning, responding to every question I had ( there were a lot)  which were all answered promptly and with all of the facts. Jess took me on the journey the whole way through to handing over the key and taking me through all of the ins and outs of the car, giving me all the time in the world to get comfortable before driving off. Hazel managed all the paper work and went above and beyond to get everything sorted for me under the time pressure I had put on myself.  I honestly felt like the level of personal service was what most in the service industry strive to achieve yet they delivered with such ease it felt it wasn't the "car industry" at all. I have to mention Matty also for the initial contact and getting me far better prices than I had been offered anywhere else.
The only down side, it's going to be at least 3 years before I see them again. Thank you so much to the whole team, you were nothing short of amazing.

BYD West Dublin

area

franchises

BYD Dealerships in Dublin

4 dealerships in Co. Dublin

BYD Airside

BYD NORTH DUBLIN

BYD SOUTH DUBLIN

BYD West Dublin

Featured Dealer