We store over 100 new cars in our basement and if we haven?t got the car for you in stock we?ll get it for you quicker than any other dealer in the country. We are Ireland?s largest Ford Dealer but we believe we are also the best. Our focus is on customer care and so we have invested in both our Sales and After Sales facilities to make sure when you buy it is with the comfort of knowing that we are here to service and look after your vehicle until it?s time to buy again.As well as stocking the full range of Ford Passenger and Commercial vehicles we have an extensive stock of Used vehicles for you to view on line or to come and see in person.

Bright Ford campus in Swords.Its the best Car dealership by far.
The hospitality from the staff is outstanding.
Our sales man Deen was absolutely a Gentleman and so professional. There was noting left unexplained and he was so informative and made sure my husband Joe and my son David and I new everything about our ford Kuga we were buying as we needed disability adaptions done.
He really went above and beyond. Also Mat was so polite and made sure to greet us the few times we were there.
A big shout out to Dean Burch with lots of thanks from us for such a fantastic sales experience. Our Bright Ford Kuga is a fantastic and beautiful car. We absolutely love it an highly recommend Dean Burch in bright ford campus Holywell link road Swords for buying Ford Vehicles.

Geraldo is an amazing person to deal with. He is a top notch man. We ordered our Ford Explorer Select extended range model in Red Color in November but God had other plans. Our car is still in manufacturing while writing this, Geraldo did his best effort to get us same model from another ford dealership but unfortunately it was not on par with our expectations and we denied it and they accepted that and searched their inventory to find us an arctic blue select extended model with Driver assistance package and offered us extra discount. This is what I call exceptional customer service. I admire effort of all the people to make us happy. They pushed extra mile to meet our expectations. Huge shoutout to Geraldo, Pat and Paul to keep their excellent customer service. Note to future customers who want to save money and get bang for their buck. Go for select extrnded range and stretch your purse to get driver assistance package as you will get power, hands free tailgate and parking led logo on floor which is very cool in my opinion plus self driving and 360 degree camera, self parking assist. Bang for buck.

Had a great experience here,bought a car ,we were dealing with salesman called Geraldo, it was an absolute pleasure. After being to many other car sales places,this was by far the best..big thank you to Geraldo.keep up the good work .we will be back.
Regards
Darren and Sue Murphy

Last year, myself and several colleagues purchased more than 10 Ford Custom Tourneo vehicles from this dealership, so we expected fair pricing, transparency, and professional customer care.
My vehicle was kept from 8am until 5pm, yet the reported issue was not resolved. This is now the third time I have booked the car in for noise coming from the front and rear, and it still has not been properly diagnosed or fixed.
The middle sliding door started making noise after only six months of use. During service, they applied grease, but the problem remains. The door still feels loose and like a much older vehicle — completely unacceptable for a 7-month-old car.
Another serious concern is that my taxi roof sign stopped working. I later noticed a wire hanging loose near the brake pedal area, which is extremely worrying from a safety perspective. This should never happen after a professional service.
The most concerning issue is overcharging. We have an agreed service rate of €250. However, I was charged €420.36, including €228.40 for labour. A colleague recently received the same service, with the same parts used as in my service, yet was correctly charged the agreed €250 rate. This clearly shows inconsistent pricing.
When I raised this with the service manager, Dave, instead of reviewing the invoice properly, he instructed staff not to apply any discount and insisted I pay the full amount. He then walked away while I was still speaking. This behaviour was highly unprofessional and unacceptable.
I am also uploading a video where you can clearly hear the noise from this 7-month-old vehicle.
Very disappointing experience and not the level of service expected from an authorised Ford dealership

Very disappointing service. Additional work was carried out without clear prior approval, and the final price was much higher than expected. Communication was poor, and when clarification was requested, the response was unprofessional.

This is a matter of transparency. I respectfully request the owner to address these issues, improve the service, and ensure staff behave professionally in the future. Customer service seriously needs improvement.

Bright Ford Airside

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Bright Ford Airside | Car Dealership Dublin | DoneDeal

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