We store over 100 new cars in our basement and if we haven?t got the car for you in stock we?ll get it for you quicker than any other dealer in the country. We are Ireland?s largest Ford Dealer but we believe we are also the best. Our focus is on customer care and so we have invested in both our Sales and After Sales facilities to make sure when you buy it is with the comfort of knowing that we are here to service and look after your vehicle until it?s time to buy again.As well as stocking the full range of Ford Passenger and Commercial vehicles we have an extensive stock of Used vehicles for you to view on line or to come and see in person.

Highly recommend this dealership for anyone looking to buy an EV. We dealt with John, who made the entire process completely seamless and stress-free. His extensive knowledge of electric vehicles was incredibly helpful, as he guided us step-by-step through everything we needed to know. Exceptional customer service from start to finish—easily the best dealership experience I've had.

Dean was great to deal with. This is our third time to buy a car from him . He is very knowledgeable and will answer all questions.  He made purchasing our new Ford Puma Gen E seamless and spent as much time as we needed to set us up before we left.

From start to finish, dealing with Bright Ford was simplistic. I got an exceptional price for the work was done, and the service advisors all played a part in making a great experience.
My faith in Ford is restored. I will be a returning customer.

Very disappointed with the service I received from Bright Ford Airside, Swords.

I bought a new van from them and considered myself a loyal customer. I also recommended this dealership to other people who went on to buy vans from them, so I expected a high standard of customer service and support, especially during the warranty period.

Yesterday, I contacted the dealership to confirm if my part had arrived. I was clearly told that the part was there and that I could bring my van in the following morning. I arrived at 8:00am, but after waiting for three hours, I was told that the part had not arrived.

Unfortunately, this wasn't an isolated incident. I have been given incorrect information like this on three previous occasions, resulting in unnecessary trips and wasted time.

I also reported an issue with my door making noise. After three hours, I was told it had been fixed, but the problem was still there. I had to point this out, and the issue was checked again, but it was still not properly resolved.

The most disappointing part was the poor communication, wasted time, and the way I was treated as a customer. After buying a new vehicle and supporting the business by recommending others, I expected much better service and professionalism.

I hope the dealership takes this feedback seriously and improves the way warranty customers are treated. Customers deserve clear communication, respect for their time, and proper support after purchasing a vehicle.

I am very disappointed with the service I received. The customer service is really poor, it’s really hard to get in contact and the people are rude. Whenever I get my car back from the service it is always left dirty and it smells of oil.  After I get a service with Ford I always have to spend money to get a valet with the state that they leave the car in. They have oily shoes and leave foot prints on the carpets, the carpets smell of oil. I had an oil leak repair was repeatedly delayed and this job should have only taken a day however, I got my car back after 1 month. After collecting the vehicle, I noticed increased diesel consumption. I am still trying to get this issue investigated. This experience has seriously affected my confidence in Bright Ford Airside. If you need your car daily and you need a quick fix, without the car being left a mess, it is better to look somewhere else.

Bright Ford Airside

Bright Motor Group Navan Road provide the highest level of customer care for you and your vehicle, located on the Navan Road, Ashtown, Dublin. We are part of Bright Motor Group, one of Ireland's most trusted vehicle retailers

I bought my first car from Bright Motor Group, and I had a really great experience. The staff were very friendly, and the customer service was excellent from start to finish.

They assisted me very nicely throughout the whole process and explained everything in detail, which made me feel comfortable and confident with my purchase. I was also able to get my finance approved and purchase the vehicle within just a week.

I’m very happy with the service I received and absolutely satisfied with my Peugeot 2008. Highly recommend Bright Motor Group to anyone looking to buy a car!

I bought a Toyota Yaris from Bright Motor Group ,was very impressed with Tomasz the sales representative. He is a credit to the company with his lovely personality and attitude to customer’s service I would recommend Bright motor Group to my friends and family . Very pleased with my lovely car Many thanks Tomasz for your help.

We had a great experience at Bright Ford, Dublin 7. From the minute we arrived Tomasz Tabaka in Sales looked after us, he was amazing. He was so knowledgeable and very professional. We bought our new car and everything was handled so quickly and smoothly. Thank you Tomasz, we really appreciate all your help. Best wishes, Martin and Rhona McHugh.

Picked up our beauty today in time for Christmas , perfect family car , Conor from bright motors navan road was so easy to deal with and kept us up to date car is immaculate and spotless clean,

Thank you so much Conor and bright motor team made a family very happy

From Miguel and Tasha

Our 252 registered vehicle has been off the road for the past 3 months due to electrical problems. We are very disappointed with the poor level of service from Brights and Peugeot Ireland. They don’t appear to be aware or indeed care about client service - let alone - consumer rights, My partner, who uses the vehicle,  is disabled and this situation has been extremely stressful for him. I have lost confidence in the dealer’s  ability to repair the problem and when I requested a replacement vehicle as per the warranty agreement I was informed that there would be a financial cost to us which is unacceptable since we bought the vehicle new less than 10 months ago. This is an untenable situation that Bright Motor Group either do not comprehend or acknowledge. I cannot recommended this garage.

Bright Motor Group Navan Road

Spirit Ford is part of the Spirit Motor Group, one of Ireland's premier automotive dealerships. From our modern showrooms to our selection of both new and used cars, we have everything to suit the needs of our family and business customers. Equal to our showroom standards, our After Sales Centre offers an outstanding level of professional customer service at its location in Maple Avenue in Sandyford Business Park. Our highly skilled Ford Technicians are trained to keep your Ford in top condition and safe to drive, while also maintaining its resale value. You can expect value for money, professional service and high-quality genuine Ford parts from people who know your vehicle. We are located in the Stillorgan Industrial Park in the Sandyford Industrial Estate across the road from the Beacon Hospital.

I had a very good experience buying my van here. Daragh listened to what I needed and helped me find a suitable vehicle. He was friendly, helpful and kept me informed throughout the process. I’ve been happy with the van, and when I contacted him with further questions after the purchase, he was happy to help. Thank you, Daragh, for the great service.

Had a great experience buying my new Ford Explorer from Spirit Ford.

Special thanks to Daragh Denning, who was extremely helpful and an absolute pleasure to deal with right from the start.

Daragh was professional, approachable and very patient throughout the process. He took the time to answer all my questions and even went out of his way to record videos for us when we were having difficulty deciding on the colour.
A big thank you to Daragh and the team at Spirit Ford.

Excellent experience.  Needed software upgrade. It was arranged promptly. Call out to my house at my convenience. All staff I dealt with were polite and efficient  would definitely consider going to Spirit if I was purchasing a vehicle in the future

If I could give less than one star I would do it.

I purchased a Mercedes C-Class Coupe 2020 from Spirit Ford Sandyford on 12 November 2025. Since then, I have driven only 5000 km, and the car currently has just 73,000 km in total. Despite this, the vehicle has been making strange noises when releasing the brake pedal and vibrates on startup.
The car has already been in for repairs twice. The first repair took place from 30/04/2026 to 12/05/2026. I was told that a fuel injector had been replaced, but I received absolutely no proof or documentation confirming this. When I collected the car on 12/05/2026, the service department had no information about my vehicle at all. The staff member I spoke to did not even know where my car was located. I was given no repair report, no explanation of what had been done, and to make matters worse, the car was returned to me with scratches in two places.
I raised my concerns directly with the service manager, Peter, because I also discovered evidence that someone had been using my car for personal purposes after working hours, without my consent. I have proof that the vehicle was kept overnight outside a private house in Lucan while it was supposedly under repair at the dealership. Additionally, on 06/05/2026, the car was used after working hours for what appeared to be a trip to the gym, again without my permission or knowledge.
The second repair took place on 18/05/2026 (car body work and that strange noise when releasing the brake pedal, vibration) During this visit, I was told by the manager that the strange noises were caused because I was “releasing the brake too slowly.” This is not my first Mercedes, so I know very well when something is wrong with a car. Despite my concerns, Peter continued to insist that everything was fine.
Once again, I did not receive any repair report or written confirmation that the vehicle was fully checked and roadworthy, despite repeatedly requesting one. Customer care at this dealership is clearly not a priority. Instead of professionalism, transparency, and proper after-sales service, I experienced excuses, poor communication, and complete disregard for my concerns as a customer.
I do not recommend this dealership to anyone. The after-sales service has been an absolute joke.

To make matters even worse, I was informed that the car would be ready for collection on Saturday, 23/05/2026, but that the repair reports would only be available on Monday. Because I refused to collect the vehicle without any written report or documentation, we agreed that I would collect the car on Monday instead. I planned my entire day around picking up the vehicle, only to receive a phone call from Peter one hour before the arranged collection informing me that the report would not be ready until the following day. This level of disorganisation and lack of respect for a customer’s time is completely unacceptable.

After collecting the vehicle on Monday, I immediately brought it to Mercedes for an independent inspection and report. The findings confirmed multiple issues with the car, including:

1. Rear discs and pads requiring replacement
2. Front spring links requiring replacement
3. Prop shaft donut/ flex disc causing vibration     during driving
4. Two rear tyres requiring replacement
5. Noise from the brakes caused by aftermarket discs/pads
6. Ongoing vibration issues still present

What makes this even worse is that before purchasing the vehicle, I was informed that important components such as the tyres, brake discs, and other wear-and-tear items had already been replaced or checked by the dealership prior to sale.

Despite the car already being back to Spirit Ford multiple times under warranty, and I have STILL not received any official repair report or written confirmation from Spirit Ford regarding the repairs they claimed to have carried out.

Avoid this place at all costs.

If necessary, we will settle this matter in court.

Purchased a 2020 ranger wildtrak from alan in sales last year. I had to bring it back to them about 9 or 10 times in the short space of ownership. They had forgot to tighten parts and was leaking oil, then had smoke/burning smell coming from engine bay. They sorted the oil issue and told me they had replaced one of the turbos as this was what was causing the smoke issue. Returned again several weeks later with same issue only to be told that turbo was never replaced and it was in fact a dpf issue.  Took so long for the part to be ordered and fitted under warranty. Sunglass holder was damaged while in for a service and the fuse box cover also. To be fair to them they replaced them but had to be booked back in again even though they had told me I could avail of the mobile service van which would come to my house to fix. Giving 1 star as they were quick to respond and get me booked in but very slow to do the work and give factual information about what had actually been repaired or replaced.

Owned the ranger for less than a year and was in ford with issues nearly more than I actually drove the thing. Quick to take your money but slow to do anything else. The poor reviews other people have left should tell you enough about this spot.

Most times I came in they gave me a replacement van. I would ask what time to be in at and they would give me a time first thing in the morning. I would arrive early and drop my jeep off only to be told that the sales team never left a vehicle out for me so id have to go off for hour/hour and a half and return when sales started working. Nothing but let downs from this crowd.

Trying to get them to print off all service/repair records after the most recent repairs was extremely difficult. I kept getting told to use the ford app as they couldn't manually print them off which was never explained to me or set up. Time consuming, gdpr etc kept getting quoted to me until I  eventually sent them a screen shot of service records that alan had forwarded to me prior to completing the sale. This magically made them produce the required documents very quickly.

Would not recommend them at all, whether it be for service or purchase. Thankfully I sold my ranger and moved to toyota who are  miles ahead and reliable.

If you value your time and money...steer well clear.

Spirit Ford - FordStore

We are conveniently located adjacent just off the M7 just 10 minutes from exit 9 on the M50. Our Experience will help you choose the correct Ford car (Fiesta, Focus, Mondeo etc) or van (Ford Fiesta Van, Transit etc) to suit your needs in a comfortable and friendly environment. Whatever your motoring needs from sales, parts, and service we are the experts. We would consider ours the lowest prices in Ireland without compromising on the quality of our service. As well as having years of experience, we also have the best-trained staff. With the entire greater Dublin area in our pocket we have south Dublin, North Dublin, East Dublin &amp; West Dublin covered. We also supply cars &amp; commercial vehicles nationwide.

Just wanted to say I had a fantastic experience with Ford spirit in Baldonnel. The staff were all very polite and helpful,especially Becky who was very professional,efficient and really helpful. Will definitely be returning.

Work done as required. Transparent pricing, quick turnaround and flexible drop off and pick up times. Car had also been washed when I collected which was a nice touch!

Jessica and David were super kind and helpful. We felt supposed from the beginning until the end, making the transition of buying a new car smooth.Thank you so much for taking care of us.

I booked my first service online, and they called me back to confirm the date and time. I went in and it was all done in less than 2 hours while I waited. All good, I'm happy.

We had a very good experience .We were dealing with a sales team .Mark was the salesman,who was more than helpfull .giving us some great advice on maintaining the car in the future.

Spirit Ford West Dublin

I would highly recommend Jessica and Amy at Spirit Motor Group Sandyford. From the very beginning, they were extremely professional and helpful when booking my car in for a service.

They kept me fully updated throughout the process and maintained excellent communication, which made everything very straightforward and stress-free. The service was completed incredibly quickly, and I was really impressed with how efficient and organised everything was.

A big thank you to Jessica and Amy for their professionalism, great communication and excellent customer service. I really appreciate how smoothly everything was handled.

I’ll definitely be returning to Spirit Motor Group Sandyford for all my future services. Highly recommended!

Had a very positive experience with spirit motors especially from our sales executive Andrew Combe, who ensured the test drive, sale and collection of our new car went smoothly! Would recommend 👍🏻

Hi
I visided ford Spirit motors Baldonald
Today about 12:00pm a lady came into reception, she asked it we were been attended too, no I replied asked for car detailes and pulled up Ford data base and proceed to recite the car service history,
She booked the car in for service very profesional.
Fran Walsh

Collected my Ford Focus from Spirit Motor Group on the 22/05 dealing with Andrew Combe really pleasant man to deal with, great place to buy a car,so thank you very much.

Extremely disappointing experience with Spirit Motors / Polestar / Land Rover

I specifically chose Spirit Motors and Polestar to handle the repairs to my car following an incident, not at fault. I made that choice myself rather than simply going with the repairer suggested by the insurance company, because I wanted the car repaired through the manufacturer and expected a professional, straightforward experience. Unfortunately, despite this being a substantial and expensive repair, for most of the process it genuinely felt like they were doing me a favour by looking after my car, rather than providing a service to a paying customer who had specifically chosen them.

I initially dealt with Spirit Motors Polestar, only to be redirected to Spirit Motors Land Rover. I was not properly informed that this would be the case. Then, when I brought the car in, I was told that the actual repair work would be carried out by a completely separate third-party garage located in what felt like the middle of a questionable industrial estate. Had I known from the beginning that Polestar would not actually carry out the repair, and that my car would ultimately be sent to an independent garage, I would have made a very different decision.

The customer service throughout has been, quite frankly, shocking. Communication was poor, my requests were repeatedly ignored, and instead of making the repair as straightforward as possible, I repeatedly found myself having to explain the same things again and again. Rather than helping to resolve matters, they seemed to create unnecessary obstacles.

The most frustrating part is that I specifically chose Spirit Motors. These were not repairs being forced upon me by the insurance company. I trusted the Spirit Motors/Polestar name to handle my car properly.

When I eventually went back to collect the car from Spirit Motors Land Rover, there were still issues with the quality of the work and attention to detail. The car had been polished after the repair, yet there was polishing residue/dust left all over the inside of the doors. There was a plastic cup on the back seat with a cover from somewhere not installed.

Even more frustratingly, I had specifically requested that a particular tyre be fitted. Despite this, my request was simply ignored and a different tyre was fitted instead.

I now have three brand-new Hankook tyres and one Michelin tyre, meaning I have to make another trip back to have the tyre replaced with the one I originally requested. Why I have to return to the dealership because a simple, specific request was ignored in the first place is beyond me.

This entire experience has been unnecessarily stressful and time-consuming. The actual incident was bad enough; having to deal with poor communication, being passed between different Spirit Motors businesses, an undisclosed third-party repairer, ignored requests and a lack of attention to detail has made the situation considerably worse.

For a company representing brands such as Polestar, Volvo and Land Rover, I expected a significantly higher standard of customer service and workmanship.

I would not recommend Spirit Motors for anything based on my experience.

Ford Dealerships in Dublin

5 dealerships in Co. Dublin

Bright Ford Airside

Bright Motor Group Navan Road

Spirit Ford - FordStore

Spirit Ford West Dublin

Spirit Motor Group Parts

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