Frank Keane first became interested in cars through a teenage fascination with motor racing which resulted in the beginning of a lifelong passion. In 1967, Frank Keane was awarded the franchise for BMW and managed with great success to convey the essential BMW message to the Irish public, establishing, promoting and enhancing the brand and reputation of the marque. In 2017 Frank Keane celebrated its 50th anniversary in business. This experience and professionalism has continued with the opening of Frank Keane. Frank Keane Naas Road is a premium BMW Retail Centre in South Dublin located off Exit 9 from the M50 on the Naas Road.